Pop-Up Displays

Cell phones, laptops, iPads, iPods and the list go on. It is a portable world for sure. One internet source defines ‘portable’ as: easily movable; convenient for carrying; built to withstand movement; easily dismantled; transported to another location and easily reassembled. (GMDN Expert Team) Little is static anymore in this ever-changing fluid world. It is no surprise that the tradeshow and marketing industry increasingly looks to modular display products for their event needs.
Options for modular exhibiting are immense. Within the portable trade show display category are pop up banner stands; panel displays; kiosks; display counters; truss exhibits; light boxes and table-top displays, in addition to full custom modular exhibits. There are categories within these categories. Companies can use one, several, or all of these in creating diverse, enticing and affordable portable trade show booths for all their marketing venues. An ever increasing favorite option for exhibitors and marketing managers are Pop Up Displays. Lightweight and portable, they are wonderful for making great impressions at trade shows or other events within budget.

Pop Up Displays. are made of an expandable frame (small to large, ‘pop-up’ action) which creates a back wall for your tradeshow booth. The skeletal tubing can be a thin-wall round rolled tubing; extruded round tubing; or extruded square tubing. If your plans are to put your display to long-term use, it is advisable to go with better quality construction (A bit more expensive up front but more cost-effective in the long run). The image is typically printed on one solid piece; fabric and full graphic versions are available in a wide variety of colors. Accessory items such as monitor mounts, shadowboxes, shelves, and waterfall brackets can be added to most models for enhancement. For a nominal additional cost, side fabric panels covering framing that might otherwise be visible from a side view, are a worthwhile option. These versatile marketing tools set up quick and easy; and continue to bring a good return on investment for our exhibiting customers.

ExhibitTrader2.com offers budget friendly, imported models and more durable, made in the USA Pop Up Displays. built for long term use. We are currently running a special promotion on a model in our inventory. Manufactured by Abex Exhibit Systems, this 10 foot, full-mural graphic pop-up display is made in the USA and comes with a lifetime warranty. Taking less than 30 minutes to set up, it measures 94.4” tall x 118.8” wide. The shipping weight is only 95 pounds and comes with its own wheeled shipping case. This type of display creates one of the most portable trade show booths available. The special price we are offering on this model is $1,594.00 and free-shipping is included. This limited time offer is $400.00 off the regular price; visit us on the web today to see if this model might be right for your next venue.

Trade Show Exhibits Fit for a King- Part I

If you have not seen the Oscar winning movie, The King’s SPEECH, do so. It is an exceptionally well done film with superb acting. In light of the recent royal wedding, it was all the more interesting as it was beneficial in clarifying the lineage of the royal family and the Queen’s place in such. The opening scene returns us to the 1938 Empire Exhibition where, the then Duke of York , played by Oscar winner Colin Firth, is waiting in the wings to deliver the opening speech (which I will share in part II) as requested by his father, King George V. It sparked my curiosity regarding the event –being part of a Trade Show Exhibits family-so I did a little research.

The fourth of five great exhibitions to be hosted by Glasgow since 1888, the 1938 Empire Exhibition covered some 178 acres. Marking the fiftieth year anniversary since Glasgow’s first, the exhibition exceeded the original by more than 100 acres. It was to be ‘the most extravagant exhibition ever held in Britain’ and offered a chance to boost the economy of Scotland-then recovering from the depression of the 1930’s. Over 100 individual palaces and pavilions were constructed in BellahoustonParkin just over ten months time (though underground work had commenced a year earlier). Having 716 exhibitors, this last public showcase of the British Empiredrew slightly over 12.5 million visitors from May to October 1938. ["Exhibition Facts”. Empire Exhibition Scotland 1938. Digital Design Studio]

By comparison, The Consumer Electronics Show is North America’s largest convention, having some 2700 exhibitors with trade show exhibits spread over 3 million square feet of floor space. Drawing over 100,000 attendees toLas Vegas for the four day event in January every year (according to PC magazine, some 140,000 in 2011), it showcases the industries latest and greatest.

Certainly not an exhibition on the scale of that held at Glasgowor the ChicagoWorld’s Fair of 1936, but impressive when you take the temporality of the show into consideration. Installing and dismantling some 68 acres of Trade Show Exhibits in -let’s say a week’s time- is quite a feat. Just as we live in an electronics world; analogously, it was an industrial world in 1933, as reflected in several of the named structures (Palace of Industry; Palace of Engineering North/West). The Palace of Arts (the lone remaining structure) and the Concert Hall, attest to the ‘Art’ consciousness of the period, as does Fair Park here in Dallas. Having trod for decades through countless miles of disarray on tradeshow, convention and exposition turf, Exhibittrader.com understands the art and appreciates the industry it takes for both. Keeping pace with this electronics world, our new sister website, Exhibittrader2.com, offers customers a world of display products and services at their fingertips.

Trade Show Exhibits Fit for a King – Part II

Initially, I searched the internet for actual videos of the opening ceremonies of the Empire Exhibition of 1938, to compare against the scene of such portrayed in THE KING’S SPEECH. The movie does not show the Duke of York’s entire speech; it only reconstructs the difficulty he had delivering such due to his speech impediment. Dictating the speech, I felt need to share some of King George VI’s words with fellow Americans as we struggle to keep our economy afloat and the engine of capitalism of this great nation oiled and running:

…. The exhibition is an empire undertaking. We do well to remember that it owes its origins and to a great extent its execution to the people of Scotland. It is a significant act that the plans were being prepared at a time when this country was still under the cloud of a long industrial depression. For this reason alone, many people would have hesitated to embark on a scheme of so wide and formidable scope. But, in addition, the fact had to be faced that this exhibition would inevitably challenge comparison with those held at Wimberley, New Zealand and South Africa. Yet Scotland was not daunted; for that has never been her way. She believes that the best means of avoiding trouble is to provide against it; and that new enterprise is the safest insurance against the return of depression. It is in this spirit that the exhibition has been built. And I see in it, the symbol of the vitality and initiative upon which the continual prosperity of Scotland must rest. I have spoken first of Scotland; but I am well aware that without the generous help and support of the rest of the empire, this exhibition would not have been possible. It now stands before us to testify of that willing of cooperation which I would rejoice to think that is the hallmark of the Commonwealth of Nations. As confident as I am, that this great exhibition can make a real contribution to the general well-being, I have the greatest pleasure in declaring it “open”.
[Retrieved 5 May 2011: http://www.britishpathe.com/record.php?id=50494]

These words, spoken almost 75 years ago inspire ExhibitTrader.com to not stutter in providing quality Trade Show Exhibits for our customers, here and abroad. The tradeshow is a place where business starts and trickledown economics ensue. It is our hope that this speech-in some small way- will provide the same ‘industrial’ motivation for you and your company. We may not be a Commonwealth of Nations; but the common ‘wealth’ of our nation can best be insured-as The Duke put it- by new enterprise.

Remember that despite 1938 being one of the wettest summers on record, the Exhibition still attracted 12 million visitors. As you attempt to build a successful marketing campaign; we feel confident that partnering together can create trade show exhibits that will help increase attendees to your booth, no matter the economic forecast. As the King overcame a speech impediment with the help of a coach and friend; we can overcome impediments to a growing business climate with the same.

If you wish, you can view an interactive map of The Empire Exhibition of 1938 at http://www.empireexhibition1938.co.uk/html/map.html. The Digital Design Studio, a postgraduate and research centre of the Glasgow School of Art specializing in 3D visualization, created a 3D model of such in 2005 with research funds awarded them by The Arts and Humanities Research Council. As you view this electronic reproduction of an impressive work of industrial art, remember that our modern day tradeshow and the trade show exhibits they house are in part, spinoffs from these magnificent events created by human beings persevering under trials and facing the ensuing threat of war. It is our belief that that same fighting spirit has followed man (and woman) into the 21st century.

Successful Staffing of Trade Show Booths

By definition, a booth of any type usually denotes a structure -whether temporary or permanent- for the purpose of vending something. Food booths at a fair; toll versions on highways; and the ticket box office at a concert, all dispense something to the consumer in exchange for currency of some type. Trade show booths are analogous to the aforementioned, in that the objective is to provide information about a product or service to potential customers.

In the past, Trade show booths were often custom built displays occupying large floor spaces on a convention floor; not so much today. The large and traditional, custom-built exhibit is giving way to custom modular exhibits due to their flexibility and cost savings. Driven by economic woes, many of the giant trade shows have been greatly reduced in size or split into smaller shows as well. Recent years have also seen an expansion for the use of traditional trade show components into unconventional venues.

Smaller, quainter exhibits put even more focus on the interaction between exhibitor and attendee; contributing to the importance of a well-trained staff to interact with potential customers. While both a tradeshow tool kit and a well stocked supply kit might prove as crucial to your success as a well-designed exhibit. (Your staff’s focus should be on potential customers not scrambling to find office supplies, electrical accessories, or a screwdriver); all is mote unless you have well-trained individuals to staff your booths. Linda Musgrove, The TradeShow Teacher, resonated this truth in her article, Booth Staff Superstars:

Did you know that your booth staff plays one of the most important roles in forming an opinion about your company in the minds of attendees? No matter how well you organized everything else, your booth staff- their behavior and their techniques -will be the single biggest factor in making the show a success or a failure. You will need to make sure your booth staff understands that physical appearance, choice of words, general demeanor and their level of knowledge and enthusiasm are what determines the impression attendees will have about your company.

Outlining key steps to follow for selecting and training individuals to man your exhibits, Ms Musgrove’s lesson includes advice for creating highly effective booth staffers:

Booth staff training is extremely important to the success of your trade shows. There is no such thing as too much booth training nor is there any employee that knows it all. You should either hire an outside consultant to conduct this training; or develop your own training program. In either case, the training needs to prepare staffers to sell and function in a trade show environment, with competing sights and sounds.

As it may take a few minutes to collect all of the items for your tool/supply kit; it will take extra effort to ‘ready’ your employees. But having both in your booth bag could save the day or ‘deal’ respectively. Look to The TradeShow Teacher (www.tsteacher.com) for booth staff training; leave it to us to ‘ready’ the display you choose. At ExhibitTrader.com, we understand that Trade show booths are more than backdrops. They need proper lighting, a sense of depth, and a well-designed layout. Our Chief Operating Officer, Chad Rogowicz, sums up the characteristics of such, “A great booth must be functional in its application, eye catching, and budget friendly.” Our exhibit designers understand these principles and specialize in creating environments that will amaze visitors at your next trade show. Allow our tradeshow expert staff to create one for your well-trained, tradeshow staff.

Modular Displays

The continuing trend towards employing custom modular displays or hybrid exhibit systems is a smart band wagon for many. Providing flexibility and cost savings, they lend an enormous agility in event-venue attendances. Falling between a pop-up display and a panel & frame system; they employ either a standardized or custom basic structure. Thin panel construction or a light weight frame work, they can be easily confined/expanded to meet space allocations. Weighing-on average-less than 50% of the custom built exhibits of the past; their cost saving ability increases by reducing not only shipping crate and drayage cost, but also labor rates for installation and dismantling.

During the first three decades in this industry for large tradeshows and conventions, what we did was analogous to erecting entire rooms of a house-including kitchen and bath-for clients. The set-up time began days and in some cases, weeks before the show opened. The freight was heavy; the exhibits were complicated; and the labor hard, long and intense. Companies required large marketing budgets to compete with exhibiting competitors. The initial construction of a custom built exhibit is only the beginning of the cost involved with such; add storage, shipping, installation/dismantling labor, drayage cost and the resultant price tag often left many small to medium size companies out of the mix. The growth of Modular Displays has changed all that.

Modular exhibits are one of the most efficient ways to create a display fitting your business needs within marketing budget. They are constructed of standardized pieces for easy configurability. Due to the compatibility of components, many modular models can be “reconfigured” from a larger structure to smaller units. Their affordability allows much customization without breaking the bank. How far you want to customize a modular exhibit is up to you and your budget. With features such as quick graphic change capabilities, their use is expansive and potentially long lived.

Being either portable or custom, depending on the design, the lightweight aluminum fabrication allows ease of transport to trade shows and greatly reduces drayage cost. The simpler models-such as banner stands or pop ups-collapse and ship in cases the size of a large golf bag. Many larger, custom models can be shipped by Fed-Ex or UPS; the remaining are often shipped to the trade show via a freight carrier as ‘less-than-truckload’.

Webster’s definition of modular hints why these displays can fill the bill for any size space on the trade show floor: “Composed of standardized units or sections for easy construction or flexible arrangement; a self-contained unit or item.” Expanding vertically and/ or horizontally; they can form a wall or several walls to form a booth environment. Easily interconnected is the mantra of our clients who learn to set their own portable trade show exhibits with ease.

ExhibitTrader2.com would love the opportunity to put our knowledge to work, in assisting your efforts toward successful trade show exhibiting and event marketing. Whether you are in need of a pop up display for a local trade fair; light weight modular displays for multiple shows; or a large, custom trade show exhibit for your large annual industry event, we can help.

An Imported Pop up Trade Show Booth versus a Domestic Pop Up Trade Show Booth

They set up quick and easy; they are wonderful for making great impressions at a trade show or event within budget. Lightweight and portable, they are an ever increasing favorite option for exhibitors and marketing managers. ‘They’ are pop up trade show booths.

ExhibitTrader.com offers budget friendly imported models, and more durable, made in the USA models built for long term use. Fabric and full graphic pop up exhibits are available in a wide variety of colors. Accessory items such as monitor mounts, shadowboxes, shelves, and waterfall brackets can be added to most pop up Trade show Booth models for enhancement.

As with most products sold on the internet, you will find that there are hundreds of pop up displays available with an even wider price range. While ExhibitTrader.com offers the budget friendly, imported models at half the price of the ‘Made in the USA’ brands; we caution buyers and highly recommend staying away from these imports. Why you ask?

1) Quality – We have found that the quality of the material used in imported systems is nowhere near the quality of materials used in the USA models. In fact, we find that over half of the imported models sold, are returned within one year due to manufacture’s defects and/or breakage of poor quality materials.

2) Size – The majority of the budget import models are built below industry standard dimensions. We have found that imports are either shorter in height or width, as compared to models made in America.

3) Returns / Repairs – Getting an imported pop up trade show booth repaired or replaced can be a real hassle; often requiring an investment of time and money beyond that originally planned.

You may ask, “Then why does ExhibitTrader.com even offer a budget friendly imported pop up trade show booth?” The answer is simple. In order to compete in today’s online market place, we must offer a wide variety of solutions in order to accommodate every marketing requirement and most importantly, every budget. While we are constantly explaining the pros and cons-trying to steer our buyers to domestically produced systems-there are those who are doing only one show; have a very limited budget; or just simply feel the import is their solution.

Either way, a pop up Trade Show Booths is a favorite of many exhibitors because of its portability, ease of set up, and ability to deliver an impactful marketing message. ExhibitTrader.com offers the largest variety of pop up exhibits on the market including 8 foot, 10 foot, and 20 foot sizes; we carry island and stretch fabric models as well. Available within a large price range, a portable pop up display system (foreign or domestic) landing within your budget could be waiting. Visit our website and allow one of our knowledgeable display consultants to assist you in your search.

Trade show Booths Underfoot

By definition, a booth-of any type- usually denotes a structure whether temporary or permanent, for the purpose of vending something. Food booths at a fair; toll versions on highways; the ticket ‘box’ office at a concert; they all dispense something to the consumer in exchange for currency of some type. While there are automated versions, such as the photo kiosk at your local mall; most are manned. At ExhibitTrader2.com, we understand that trade show booths are much more than just a backdrop for peddling your wares. They often provide the face and image of a company to a very large audience.

While much attention is often paid to the exhibit design itself, graphics and overall layout; rarely is the same attention given to flooring. Linda Musgrove, The Tradeshow Teacher, advises to think outside the box when selecting flooring for your booths- to not always stick with the same old thing. In light of April being National Foot Awareness Month and the toll a tradeshow floor can take on your souls; we share some of her explanation for exhibiting options available for under foot, in her article TradeShow Teacher’s Flooring Tutorial:

Single Color Carpet: When selecting carpet for purchase or rental, you should always select a color that will complement your corporate colors and image. There are many styles available: basic, deluxe, premium, pristine, shaggy, etc. …

Digital Carpet: This type of carpet gives you the ability to have photo-realistic, printed graphics on your carpet. She advises to select an image that will create emotion or surprise for the attendees; lure them into the booth.

Logo and Inlay Carpet: You can have your corporate logo, tagline, product name or a creative, attractive design custom inlaid into the carpet. A great way to continuously brand your company and makes your Trade show Booths look professional and well thought out.

Floor Mat Carpeting: These can be used to make an impressive entrance area by adding your logo or messaging to the design. A great option to focus interest particularly if you have a reception area or stations where attendees view presentations or demonstrations.

Interlocking Flooring Tiles: Foam interlocking carpet tiles, having the ability to easily lay down in creative styles, in a wide variety of color combinations. Very comfortable to the exhibitors/attendees walking around the booth; a welcome change for the feet from the hard aisle carpet/ cement floors in the exhibit hall!

Hardwood Flooring: Typically provided as modular, interlocking panels that are easy to assemble; available in a wide range of wood finishes. Sets your exhibit apart from the majority of exhibitors that use carpeting; the look is very polished and stylish.

Snap Flooring: For a very trendy and edgy look. A great option is the diamond plate pattern in silver, which looks somewhat like metal. It has a very industrial, hip look to it.

Stone Looking Flooring: Typically made with a strong combination of fiberglass and urethane. A durable product with a great classy look to it. This will prominently set your booth apart since not may exhibitors use this style. Stone Flooring is a good way to create an environment, rather than ‘just an exhibit’.

ExhibitTrader2.com perseveres to stay on the cutting edge of the latest exhibiting strategies and promotional trends. We can offer many creative suggestions if you find yourself experiencing ‘exhibitor’s block’. Next time you are at a show or other marketing event, take notice of Trade show Booths that seems to be catching everyone’s eye; then give us a call so we can began putting one together for your next venue. Exhibittrader2 selling spectacular Trade Show online is our business. We also offer a wide variety of eco friendly Trade show Booths.

Trade Show Exhibits

Exhibiting at a trade show should be a positive experience for both the individual and their company as a whole. Regretfully, this is often not the case for a multitude of reasons. Reasons that perhaps may be valid at the time; but steps can be taken to lessen the chances of complications arising. To quote Charlie Brown, “Prior planning prevents *** poor production.” Exhibittrader.com has dealt with about every issue that could possibly raise its ugly face relating to Trade Show Exhibits. We have learned from both our own and others’ mistakes. Our familiarity with products; show services; installation and dismantling; and shipping related to Trade Show Exhibits is second to none. Our experience can help greatly reduce the odds of your marketing event going south.

Assessing your situation thoroughly before deciding on options is the first step. Our display representatives will ask questions that will help determine the proposal(s) they formulate for you. Once our proposal is accepted-after as many adjustments needed are made - our sales staff will get to work on the details. Availability of product; budget constraints; shipping time-lines; ease of assembly; portability and flexibility of components; graphic quality requirements; all but a few of the considerations that go into a personalized proposal at exhibittrader2.com.

Why take our word for it? This is what Timothy L. Booth, Director of Guest Services; Michigan International Speedway had to say about his recent encounter:

I found my experience with Exhibit Trader completely positive. I phoned them initially having no knowledge of, or experience with, exhibit displays. The staff was exceptionally helpful in listening to my needs, reviewing possible products and providing the education and product information to make a decision. The staff completed the sale with an attention to detail, value and customer appreciation. They were magnificent!

More client testimonials can be found on our website exhibittrader2.com; along with one of the largest inventories of modular and portable display systems in the industry. Graphic design, quality and options are among the most diverse clients will find. Further, because we partner with reputable service, shipping and construction partners throughout the industry; EXHIBITTRADER.com can become your one sure source for ascertaining that your journey through the land of Trade Show Exhibits is not a sore course that leaves much remorse.

Out ‘stand’ing Graphics for Pop Up Display Stands

There are many different products that could be included in the category of Pop up Display stands. Banner stands; some table top displays; many hop ups; fabric tension displays; the new and innovative “Xpressions” unit and many more. Though different, they all share a commonality: Graphics compose the majority of each unit and are paramount in facilitating the successful use of all pop up display stands.

The value of good quality graphics cannot be overstated. The advertising industry holds sound research that on average, you have seconds to catch customers’ attention. This fact is very pertinent in the exhibiting industry. Many types of modular exhibits-including pop up display stands- are often only the framework to house unique graphic presentations. Professional graphic design proves many times, to be the crowning touch of an otherwise, mundane trade show display. ExhibitTrader2.com’s award-winning graphic designers, ensure clients easy and direct accessibility to the multi-faceted possibilities available in the graphic arts world today.

Whether your need is for graphics on a newly purchased trade show booth; design for replacement graphics on an existing modular display system; or artwork for simple Pop up Displays stands, our aim is to help create an environment that best conveys your company’s message to your unique audience. Working closely with a graphic designer and an Exhibittrader.com display consultant; the rules of thumb for successful marketing can me met and exceeded.

Before we start this partner process, let’s look to Linda Musgrove, The TradeShow Teacher for some advice related to graphics. Many tips in her article, Top 10 Key Items All Great Booths Do Well, are related to graphics:

• Keep logo and key messages towards the very top of the display.
• Prominently display ONLY 1-3 key “benefit” statements and NOT “features” statement.
• Write messaging that provokes questions, particularly ones that follow the mantra of WIFM (What’s in it for Me?) What is the benefit to the attendee and potential prospect?
• Simple, bold and easy to read messaging; written in a font that can be easily read-even from 20 feet away. These exhibitors remember to “KISS” their booth: Keep It Simple Stupid”.
• Use of bold, attention grabbing graphics that compliment key benefit statement messages; as well as the corporate look and feel of these companies.
• Use of lighting to highlight key messages and guide attendees to significant areas of the booth the exhibitor wants them to visit [or notice].
• Color schemes that either compliment the corporate image and branding; or are current with color trends that are “Hot” within their respective industry.

While we would love the opportunity to share ExhibitTrader.com’s ability to provide graphic art work for practically any component across the exhibiting spectrum; you may also use your own artwork. If you prefer / choose this route, which we refer to as ‘client supplied artwork’; then certain artwork specifications are required in order to interface with our products and equipment. Please see our Trade Show Display Artwork Guidelines page that outlines acceptable file formats, file set up, DPI, etc. We look forward to meeting your need for pop up display stands; as well as all your exhibiting and marketing product requirements.

Portable Trade Show Booth Parts and Partner

Do you need a portable trade show booth? Exhibittrader.com has many options to fill your need. We carry ten, twenty and thirty foot sizes within our modular display category; as well as island displays. When it comes to trade shows, you want an exhibit that clearly highlights your brand, product, and message. Modular exhibits are one of the most efficient ways to create a portable trade show booth that best fits your business needs, as well as your marketing budget. Combining portability, modularity, and ease of setup with the look of a high end custom booth; modular trade show displays will ensure that your booth stands out.

At exhibittrader.com, our sales staff works as a team to bring more talents to the table in meeting the needs of our clients. While you will work predominantly with one display sales representative; our entire staff is available and contributes to the effort of ensuring your exhibiting agenda is met. Whether your venue calls for a single Pop Up Banner Stand or a complicated, custom designed Portable Trade Show Booth; we have you covered. ExhibitTrader.com is backed by one-half century of exhibiting expertise and its owners hail from a four generation tradeshow family.


We have learned by example and through experience, that staying in contact with each other and our client is essential in establishing the number one thing it takes to create a good partnership: communication. Joni Mitchell sang two heads are better than one; we add that is true only if both heads are thinking. We make every effort to ensure clients are at ease to brainstorm with us-perhaps stumbling onto an idea neither would have thought of separately. This does not mean we expect you to be an expert when it comes to the nuts and bolts of a portable trade show booth (though many have none of these); leave that to us. What it means is that humans are not mind readers but mind guessers; no one can second guess what you have in mind or desire for your marketing campaign. But listen we will until your intentions are clear to us; then we go to work.


Visit us on the net today, ExhibitTrader.com and look around our website; make a list (as long as you like) of any questions you may have. You will find an immense inventory of display products including table top displays; kiosks; banner stands; panel displays and complete portable trade show booth packages. We at EXHIBITTRADER.com have a common mission: seeing that your marketing agendas are met on time, within budget and with flair. We make it a joint project rather than the work of one.

Use full of Trade Show Booths

“A grand booth must be useful in its function, eye catching and budget friendly” says Chad Rogowicz, Chief Operating Officer of ExhibitTrader.com. Our exhibit designers appreciate these fundamental principles and specialize in creating environments that will amaze visitors and attendees at your next trade show. With the largest online selection of trade show booths in the industry, our design team can create an exhibit that combines the “WoW” factor with functionality while at the same time adhering to a customers budget parameters.

With the majority of our trade show booths built here in the USA and backed with lifetime warranties, we can guarantee the highest quality exhibit components available on the market. All of our products are constructed of durable, light weight materials to help keep shipping cost and drayage fess at a minimum. With the largest online selection of Trade show Booth available, we offer displays of all shapes and sizes. From Banner Stands and Pop Up Displays to Custom Modular Exhibits and Hybrid Display Systems, we are sure to have the right solution to fit your trade show marketing objectives.


We at ExhibitTrader.com strongly believe in the value of large, colorful, high impact graphics. When designing an exhibit, we incorporate visually stimulating, informative graphic design into the exhibit system. Our graphic designers work hand in hand with our customer in order to meet their overall branding objectives. Once a graphics design is selected, the design goes to our graphic production facility. We deploy all types of graphics on our display systems. Backlit graphics, dye sub fabric graphics, inkjet mural graphic panels, stretch fabrics, eco friendly graphics and even simple sticky back vinyl are just a few of the graphics applications we use on our trade show booths.


ExhibitTrader.com prides itself in providing full turnkey solutions to our customers. From the initial design, through fabrication, to shipping, and set up at the show, we handle all aspects of our customers trade show exhibiting needs. Not only do we build great Trade Show Booths, but our customer service is second to none. Visit us on the web at www.exhibittrader.com and look through hundreds of display options, chat with our design consultants, and enjoy the best customer experience on the web.

Trade Show Exhibits Blog for Blog

Well folks, it looks like a 300% refund and tickets to next year’s Super Bowl-with paid accommodations-is not going to be enough to appease the some 400 individuals who were turned away in Dallas at the big game. The first lawsuits were filed in federal court on Wednesday. It appears the culprit is lack of preparation. The additional seats that were sold were deemed unsafe by the fire marshal due to lack of adequate guard rails. The second company-who took over for the first company that left Jerry and the NFL commission in a bind-miscalculated the spacing required between the guard rails and failed to bring enough supply of product to satisfy the safety requirement. Oh, the woos that a little miscalculation can bring. Owing to forgotten lines of our National Anthem by Ms Aguilera and a less than stellar half-time performance, can we all get a refund-except of course Packer’s fans?

“We all make mistakes, however, if we are aware of the pitfalls that can occur, there is a better chance we can avoid errors that, more often than not, can be fairly costly,” states *Susan A Friedmann, CSP. This line, by The Trade Show Coach of Lake Placid, NY, an internationally recognized expert working with companies to increase their profitability at tradeshows, is applicable to many situations, but none more so than in relation to
Trade Show Exhibits. She used it as an introduction to her article, “Ten Common Mistakes Exhibitors Make” (Trade Show Articles, 5 Aug. 2009. Web. 11 Feb. 2011. .)

We share three of her four points in regard to ‘preshow’ mistakes as ExhibitTrader.com offers an immense inventory of trade show exhibits and accessories online and hence, this is the act where our services normally enter center stage:

1. Failing to set exhibiting goals. Goals, or the purpose for exhibiting, are the essence of the whole tradeshow experience. Knowing what you want to accomplish at a show will help plan every other aspect – your theme, the booth layout and display, graphics, product displays, premiums, literature, etc. Exhibiting goals should complement your corporate marketing objectives and help in accomplishing them.

2. Forgetting to read the exhibitor manual. The exhibitor manual is your complete reference guide to every aspect of the show and your key to saving money. Admittedly, some show management makes these easier to read than others. Albeit, everything you need to know about the show you are participating in, should be contained in the manual – show schedules, contractor information, registration, service order forms, electrical service, floor plans and exhibit specifications, shipping and freight services, housing information, advertising and promotion. Remember that the floor price for show services is normally 10-20% higher so signing up early will always give you a significant savings.

3. Leaving [trade show exhibits’] graphics to the last minute. Rush, change and overtime charges will add significantly to your bottom line. Planning your graphics in plenty of time – 6-8 weeks before show time will be less stressful for everyone concerned and avoid many blunders that occur under time pressures.

The staff at ExhibitTraer.com has years upon years of experience in the art of dealing with Trade Show Exhibits which has awarded us the ability to contemplate mistakes in the making and take action to prevent such miscues before they happen (to the best of our ability). Just as the NFL could do nothing to prevent the uncharacteristic frigid winter storm that visited Big D in February, there are acts of nature and by others that are out of our control. But when it comes to our part, we check and recheck to make sure all our bases are covered for our clients’ exhibit needs.

Whether it is an elaborate custom modular display or a simple Pop Up Banner Stand you are purchasing from us, we will not short you on customer service. If there is a certain peculiarity to a paneled displayed system you are considering, we will bring it to your attention. From experience, we can advise you on accessories to enhance your trade show exhibits. With one of the largest inventories available- offering literature racks to portable displays to pre-owned custom exhibits, we are sure to carry a product(s) that suit your marketing needs. We won’t forget the lines to your company’s anthem or about the fire marshal. If you are a Steelers fan (our house stands divided), not much we can do about that….until next year.

“How to Make it BIG in a small Market” and “Meeting & Event Planning for Dummies.” www.thetradeshowcoach.com & www.richesinniches.com.

Resale Trade Show Exhibits?

If you have been in the trade show industry for any time, you no doubt have read comparative analyses for maintenance cost of custom built trade show exhibits versus custom modular displays. Lightweight and modular versus heavy and static; ease of set up versus labor intensive; drayage and shipping cost savings versus those of traditional exhibits. But have you entertained the possibility of the resale-ability of custom modular displays? The market for pre-owned trade show exhibits is growing. Let’s do a bit of comparative analysis between two similar products on our sister websites, www.exhibittrader.com and www.exhibittrader2.com as food for thought.

ExhibitTrader.com is proud to be home of the world’s largest buying and selling network in the trade show industry. We host the largest and most current inventories of pre-owned properties and accessories available to customers anywhere. We directly market to a target-specific database consisting of buyers looking for this type of purchase.

Our Ad 4493 is a listing for a 10 foot pre-owned modular panel display. Manufactured by Nimlock in 2005 at a price of $3,995.00, it consists of Velcro receptive fabric panels that connect together to form a back wall for graphic attachment. A pedestal and two shipping cases are part of the package. It is listed as in ‘above average’ condition with an asking price of $795.00. Let’s do the math: that is six years of use with a 25% recuperation of the original cost; almost $800.00 towards a new modular exhibit of choice. To view this item, go to our homepage, exhibittrader.com; click on the search feature on the top navigation bar and enter the Ad number (4493).

Now swap over to our new sister website, ExhibitTrader2.com, featuring an immense inventory of display products and accessories that can be viewed and ordered right from clients’ desktops. Using the quick nav feature, use the drop down box and go to panel displays> 10 foots> Kits>and click on ‘PLP-5 Fabric Panel Display’ listed at $2,995.00 (prices have moderated somewhat but Nimlock and Skyline Modular Trade Show Exhibits continue to be a bit pricier than other brands). This display kit is manufactured by one of our primary suppliers-ABEX Exhibit Systems. This is a fabric panel display system similar to the model discussed above. A bit more flair in the design- with curved end caps and an inset counter- than the Nimlock model above; and of more substantial construction (100 lbs heavier) but close enough for horseshoes. If you purchase this new model today-which is an incredible value with a lifetime warranty included- we have the market to help you resale this display (if in good condition) and reclaim between 25%- 50% of your original purchase price when you decide it is time for a new trade show booth. The final selling price will be affected by age, condition, market and your timeline for selling the product.

We take pride in contributing to a greener environment through both the pre owned site and new display products site. ExhibitTrader.com has saved some 3,400,000 cubic feet of used trade show display products (and toxins) out of dumps over the last five years. We have sold the equivalent of over 1000, 53 foot tractor trailer loads of Trade Show Exhibit products for rebranding. A large percentage of our new products are made from recyclable and reusable materials.

With economics of purchase and management added to their extreme versatility; modular trade show exhibits are a good value. The feasibility of easy resale with the capability of easy rebranding adds to their appeal. When the time comes, we can assist in determining a fair market value for your display with our patented estimator tool; list your booth for resale on our pre-owned site; and assist in locating a new modular exhibit for you on our new products site. Don’t forget we also offer many services and excellent customer service as you look to ‘turn- key’ your exhibiting needs.

Accessories for Trade Show Displays

Accessorizing your trade show displays can go a long way in stretching your marketing dollars. Taking one modular exhibit- having the feature of configurability- and adding or changing your accessories can produce very different looks from venue to venue. Functionality can also be enhanced by thoughtful use and placement of only a few of the hundreds of accessories available. A small investment in comparison to the potentially large return, the possibilities with Trade Show Displays are only as endless as the accessories.

Printed table skirts, throws or runners available in a very large variety of styles and colors help to brand your company with variable print options. Coordinating a color or graphic scheme with back walls is a great way to blend tables into floor plans in an exhibit. Stand alone tables for meetings or corporate events dressed with table skirts is akin to a good suit. It lends a very professional look.

Literature racks are indispensable in organizing brochures and other marketing material. Available in a wide variety of styles and sizes, both portable and non-collapsible models are available. Smaller models for use on table tops are a great way to add height and interest to an otherwise linear table display.
Banner stands are such a diverse and large category that space does not allow for an adequate coverage of this product. Ranging from small, simple, table-top models to motorized units and those with interchangeable graphic cartridges, there are literally countless options to choose from. Not only utilized as an accessory to trade show displays; banner stands are used in malls, foyers, meetings, hotel lobbies and more.

Accessories for Trade Show Displays Part B

Other large and diverse categories available for dressing-up your exhibit include lighting, flooring, hanging signs, and monitors. Exhibittrader2.com has a wonderful user-friendly website with a drop down navigation feature for ease in locating and viewing our large inventory of modular Trade Show Displays and accessories.

The entity that equals the number and diversity of accessories for trade show exhibits is the number of companies that sell these products. So why pick ExhibitTrader.com over our competitors?


Our goal is to provide our clients the ability to shop and communicate online for top quality display products; and to be immediately serviced by veteran display consultants that are both knowledgeable and friendly. Selling spectacular trade show displays online is our business… We are a real exhibit company; with a physical facility; with hands on display consultants manning the phones and internet chats. We have emergency phone numbers; we have direct lines to iphones set up to always be ready should a display need or crisis arise after hours. Our seasoned display consultants take great pride in fast customer reaction and response time. We completely comprehend this business and fully understand that time is usually the enemy when dealing with Trade Show Display. Whether you have an overall, long-standing comprehensive exhibiting plan; or you find yourself flying by the seat of your pants with your event quickly approaching; give Exhibittrader2.com a call; we would love to become an accessory and accomplish in stretching your marketing dollars.

A Trade Show Display is Elementary to Us, My Dear Watson!

Working with many educational institutions throughout North America and Canada, ExhibitTrader.com understands that your interests may extend beyond the typical tradeshow. Our in-depth understanding of educational seminars, recruiting events, etc…, makes it possible for us ,to assist in making your attendance at individualized events-whatever your particular need-stream-lined, economical and efficient. Our objective is your objective: focus your time and energies on the event at hand. Our display consultants will work you through the process, from first product inquiry to final delivery- including instruction for product set-up. We strive to make all the tangible aspects of attending a trade-show or any educational event, as turn-key as possible. Rest assured; someone is available 24/7 at ExhibitTrader.com, should you have an urgent need, or a last minute unexpected order to be placed. From the Elementary School Fair to the International Education Exposition-and all points between- ExhbitTrader.com has the expertise and resources to help make your experience a very satisfactory one; affording us the opportunity to earn the right to service all your future event and/or trade show display needs.

Our customers have a wide variety of options and selections available to choose from- between our unique, two-sister websites- to meet your vast array of event and trade show displays needs within budget. ExhibitTrader.com specializes in pre-owned, custom built trade show exhibits; while ExhibitTrader2.com offers clients one of the largest inventories of custom modular displays on the internet. We offer items on an individual basis; multi-item discount packages; standard packages; all- in -one complete display kits; and total customized event packages. Our all-in-one packages often prove to be a real cost and time saving measure for many educational clients. Please take a moment to view a few examples of our product offerings. If one our exampled packages does not fit your specific need; you will find an incredible selection of products on the main inventory pages of our website, www.exhibittrader2.com . We will be glad to work closely with you to create an individualized event kit that is right for you, applying a multi-item discount to the total.

Affordable quality is a necessity in today’s economy; and ExhibitTrader.com prides itself on providing our customers excellent quality at a fair market price. We provide discount packages for educational, non-profit religious and charitable organizations within the US or Canada. Qualified entities enjoy ongoing discounts for all future orders when they partner with us. Please mention your status when speaking with one of our display consultant to discuss applicable discounts.


We offer Trade Show Display products made in the USA, with lifetime warranties; a wide variety of eco-friendly display products; as well as discounted items from our overseas partners. We work with smaller learning institutions to major universities such as, The University of Michigan, the University of North Carolina and many others throughout the US and Canada. A sample of our educational clients can be found in the scrolling menu at the bottom of our home page.


A Few of the Many Ways our Educational Clients Utilize Trade Show Display Components :


Literature Distribution (on/off campus)
Graduation Notices /Alumni Events
Conventions / Symposiums
Club/Promotional/Fundraising Events
Trade Shows / Annual Meetings
Science Fairs /Exhibits
Admissions / Recruitment
Sporting/School Spirit Events
Faculty/Alumni Events
Traffic and Directional Signage

Our staff‘s history reaches back one half century in the trade show display industry; making specialized service to our educational partners truly elementary to us. Afford us the opportunity to earn an exemplary mark in your grading book for customer service.

Alternative Uses for Your Trade Show Display

While the majority of our clients use their Trade Show Display for trade shows; there are other venues where they can be impactful. In a corporate lobby where your customers and the public frequent, pop up banner stands can convey a powerful message about your company in quick form. Eye-catching, graphic art work says more in short order, than a long sale pitch ever could. If room allows, a modular trade show display with back wall interchangeable graphics, is a good way to post up-to-date information or the progress of ongoing projects. It can also be used to recognize employees’ accomplishments or milestones.

Many times, major trade conventions tend to have smaller “side” venues located in hotel meeting rooms. These events are a great way to participate in a larger show if your budget is tight. Often, tables dressed with table skirts, and simple table top displays are all that is needed to “fit” right in. Of course the side halls of a major convention center have always been an option for smaller Trade Show Display use. Don’t discount the effectiveness of being in a “side” venue; you never know who might be seeking solace from the hustle and bustle of the main hall. A great exhibit-strategically placed in a side hall-can often outperform a less-than-optimal booth space in the main hall, i.e., hidden behind a column.

Powerhouses in a particular industry hold special events catering to their target audience. Even though you might be sub-exhibiting under a corporate conglomerate; you will be in the right lane right out of the shoot owing to the focus attendance at such venues. Exhibittrader.com can assist in putting together a unique trade show display to help you rise above the crowd, versus assimilating into a sea of participants. Take a look at some of the exampled trade show displays we have on our website, www.exhibittrader2.com to get started. When you speak with our display representatives, explain that you will be attending an “all-in-the same” industry event and ask for some unique idea suggestions.

Using a trade show display in a retail store or mall, to promote your product or service ,draws a larger crowd than attempting to do the same without any visual aids(save the product itself). How many times have you been in the grocery store with someone dispensing samples of who knows what-literally? In order to even see the package (branding), it was necessary to stand right next to the table and look down. Colorful graphics “brand” a company or product in the consumers mind. Even if they don’t approach for a free hand-out (product, literature, etc.,); the high-impact graphic panels have done their job-potential customers have received a visual image of your logo/company name/product.

If attending a large trade show is cost prohibitive because of either the booth space fee, the cost of purchasing an exhibit, or both; consider partnering with an affiliate on a rental exhibit. If the trade show displays you presently own needs new graphics; but the cost of replacing them, added to the show rental fee, exceeds your budget; considerer “sub-leasing” a back wall panel to a collaborative partner and share the show attendance expense. For example, if your company sells shoes; partner with a company that sells shoe cleaning products or perhaps a hosiery distributor. For the building trades, a symbiosis can be easily created between cabinet and hardware manufacturers. You get the picture.

Despite the economic climate, companies much forge ahead by learning to bend rather than break. Do not forego trade show attendance altogether because you can no longer participate at the same level you once did. If your marketing department has the will; ExhibitTrader.com has the way. Remember, necessity has always been the mother of invention.

Pros and Cons of Trade Show Display Rental

“If you find yourself staring at your calendar and pondering which over-lapping trade show event you should attend because your company has only one trade show display in inventory-and time/money are an issue-then a one-time rental decision may be a good decision. But if a further look into the year reveals the same situation repeating more than twice, then the same dollars spent on renting a trade show display could approximate the purchase of the same.Storing a display can be an expensive prospect-especially a large, custom built exhibit. Pulling the same from storage and prepping for a show can be time consuming and labor intensive which equates to dollars. With rental, the first disappears and the second is not a separate “line item” on your invoice; but is most often incorporated into the rental package(s). Considering the compactness, durability and ease of erection with the vast majority of modular exhibits today, most can be stored on-site or in a small storage facility. A large percentage of our clients set up their own Trade Show Display-eliminating the need of hiring outside labor. Instillation and dismantling cost are often “included” in rental packages; but do not confuse this as “free” but as “incorporated” into the price charged.

Shipping is a reality that will not go away with rental or purchase. Shipping your own exhibit from show to show and back again; or paying to ship someone else’s property to the venue site will both be an expense. The booth has to get to the show site-be it rental or not. The cost will be passed on to the client. Shipping is often confusing at best; with rentals someone will handle a part or all of that aspect for you, depending on the agreement with your exhibit company regarding show services. Either avenue can produce the same worry “lines”-timelines, deadlines and late lines. The caveat here is to ensure that the exhibit company you choose is well experienced in the realm of shipping Trade Show Displays components; and that they partner with reputable, reliable vendors for their clients shipping needs.

ExhibitTrader.com has years of experience in all aspects of the trade show industry-including shipping. If you are testing the waters of this world for the first time; or if you are uncertain of what type of trade show display will best service your needs, we can help. Rentals can be beneficial in testing a certain exhibit model to ascertain it is a specific fit for your venue. If your rental choice proves correct, then the purchasing process can proceed with confidence. Contact one of our display consultants to discuss the many options-for both rental and purchase- available to you through exhibittrader2.com. Our display representatives work hand-in-hand with customers until their exhibiting components are a great fit.