Tuesday, January 25, 2011

A Trade Show Display is Elementary to Us, My Dear Watson!

Working with many educational institutions throughout North America and Canada, ExhibitTrader.com understands that your interests may extend beyond the typical tradeshow. Our in-depth understanding of educational seminars, recruiting events, etc…, makes it possible for us ,to assist in making your attendance at individualized events-whatever your particular need-stream-lined, economical and efficient. Our objective is your objective: focus your time and energies on the event at hand. Our display consultants will work you through the process, from first product inquiry to final delivery- including instruction for product set-up. We strive to make all the tangible aspects of attending a trade-show or any educational event, as turn-key as possible. Rest assured; someone is available 24/7 at ExhibitTrader.com, should you have an urgent need, or a last minute unexpected order to be placed. From the Elementary School Fair to the International Education Exposition-and all points between- ExhbitTrader.com has the expertise and resources to help make your experience a very satisfactory one; affording us the opportunity to earn the right to service all your future event and/or trade show display needs.

Our customers have a wide variety of options and selections available to choose from- between our unique, two-sister websites- to meet your vast array of event and trade show displays needs within budget. ExhibitTrader.com specializes in pre-owned, custom built trade show exhibits; while ExhibitTrader2.com offers clients one of the largest inventories of custom modular displays on the internet. We offer items on an individual basis; multi-item discount packages; standard packages; all- in -one complete display kits; and total customized event packages. Our all-in-one packages often prove to be a real cost and time saving measure for many educational clients. Please take a moment to view a few examples of our product offerings. If one our exampled packages does not fit your specific need; you will find an incredible selection of products on the main inventory pages of our website, www.exhibittrader2.com . We will be glad to work closely with you to create an individualized event kit that is right for you, applying a multi-item discount to the total.

Affordable quality is a necessity in today’s economy; and ExhibitTrader.com prides itself on providing our customers excellent quality at a fair market price. We provide discount packages for educational, non-profit religious and charitable organizations within the US or Canada. Qualified entities enjoy ongoing discounts for all future orders when they partner with us. Please mention your status when speaking with one of our display consultant to discuss applicable discounts.


We offer Trade Show Display products made in the USA, with lifetime warranties; a wide variety of eco-friendly display products; as well as discounted items from our overseas partners. We work with smaller learning institutions to major universities such as, The University of Michigan, the University of North Carolina and many others throughout the US and Canada. A sample of our educational clients can be found in the scrolling menu at the bottom of our home page.


A Few of the Many Ways our Educational Clients Utilize Trade Show Display Components :


Literature Distribution (on/off campus)
Graduation Notices /Alumni Events
Conventions / Symposiums
Club/Promotional/Fundraising Events
Trade Shows / Annual Meetings
Science Fairs /Exhibits
Admissions / Recruitment
Sporting/School Spirit Events
Faculty/Alumni Events
Traffic and Directional Signage

Our staff‘s history reaches back one half century in the trade show display industry; making specialized service to our educational partners truly elementary to us. Afford us the opportunity to earn an exemplary mark in your grading book for customer service.

Monday, January 24, 2011

Alternative Uses for Your Trade Show Display

While the majority of our clients use their Trade Show Display for trade shows; there are other venues where they can be impactful. In a corporate lobby where your customers and the public frequent, pop up banner stands can convey a powerful message about your company in quick form. Eye-catching, graphic art work says more in short order, than a long sale pitch ever could. If room allows, a modular trade show display with back wall interchangeable graphics, is a good way to post up-to-date information or the progress of ongoing projects. It can also be used to recognize employees’ accomplishments or milestones.

Many times, major trade conventions tend to have smaller “side” venues located in hotel meeting rooms. These events are a great way to participate in a larger show if your budget is tight. Often, tables dressed with table skirts, and simple table top displays are all that is needed to “fit” right in. Of course the side halls of a major convention center have always been an option for smaller Trade Show Display use. Don’t discount the effectiveness of being in a “side” venue; you never know who might be seeking solace from the hustle and bustle of the main hall. A great exhibit-strategically placed in a side hall-can often outperform a less-than-optimal booth space in the main hall, i.e., hidden behind a column.

Powerhouses in a particular industry hold special events catering to their target audience. Even though you might be sub-exhibiting under a corporate conglomerate; you will be in the right lane right out of the shoot owing to the focus attendance at such venues. Exhibittrader.com can assist in putting together a unique trade show display to help you rise above the crowd, versus assimilating into a sea of participants. Take a look at some of the exampled trade show displays we have on our website, www.exhibittrader2.com to get started. When you speak with our display representatives, explain that you will be attending an “all-in-the same” industry event and ask for some unique idea suggestions.

Using a trade show display in a retail store or mall, to promote your product or service ,draws a larger crowd than attempting to do the same without any visual aids(save the product itself). How many times have you been in the grocery store with someone dispensing samples of who knows what-literally? In order to even see the package (branding), it was necessary to stand right next to the table and look down. Colorful graphics “brand” a company or product in the consumers mind. Even if they don’t approach for a free hand-out (product, literature, etc.,); the high-impact graphic panels have done their job-potential customers have received a visual image of your logo/company name/product.

If attending a large trade show is cost prohibitive because of either the booth space fee, the cost of purchasing an exhibit, or both; consider partnering with an affiliate on a rental exhibit. If the trade show displays you presently own needs new graphics; but the cost of replacing them, added to the show rental fee, exceeds your budget; considerer “sub-leasing” a back wall panel to a collaborative partner and share the show attendance expense. For example, if your company sells shoes; partner with a company that sells shoe cleaning products or perhaps a hosiery distributor. For the building trades, a symbiosis can be easily created between cabinet and hardware manufacturers. You get the picture.

Despite the economic climate, companies much forge ahead by learning to bend rather than break. Do not forego trade show attendance altogether because you can no longer participate at the same level you once did. If your marketing department has the will; ExhibitTrader.com has the way. Remember, necessity has always been the mother of invention.

Thursday, January 20, 2011

Pros and Cons of Trade Show Display Rental

“If you find yourself staring at your calendar and pondering which over-lapping trade show event you should attend because your company has only one trade show display in inventory-and time/money are an issue-then a one-time rental decision may be a good decision. But if a further look into the year reveals the same situation repeating more than twice, then the same dollars spent on renting a trade show display could approximate the purchase of the same.Storing a display can be an expensive prospect-especially a large, custom built exhibit. Pulling the same from storage and prepping for a show can be time consuming and labor intensive which equates to dollars. With rental, the first disappears and the second is not a separate “line item” on your invoice; but is most often incorporated into the rental package(s). Considering the compactness, durability and ease of erection with the vast majority of modular exhibits today, most can be stored on-site or in a small storage facility. A large percentage of our clients set up their own Trade Show Display-eliminating the need of hiring outside labor. Instillation and dismantling cost are often “included” in rental packages; but do not confuse this as “free” but as “incorporated” into the price charged.

Shipping is a reality that will not go away with rental or purchase. Shipping your own exhibit from show to show and back again; or paying to ship someone else’s property to the venue site will both be an expense. The booth has to get to the show site-be it rental or not. The cost will be passed on to the client. Shipping is often confusing at best; with rentals someone will handle a part or all of that aspect for you, depending on the agreement with your exhibit company regarding show services. Either avenue can produce the same worry “lines”-timelines, deadlines and late lines. The caveat here is to ensure that the exhibit company you choose is well experienced in the realm of shipping Trade Show Displays components; and that they partner with reputable, reliable vendors for their clients shipping needs.

ExhibitTrader.com has years of experience in all aspects of the trade show industry-including shipping. If you are testing the waters of this world for the first time; or if you are uncertain of what type of trade show display will best service your needs, we can help. Rentals can be beneficial in testing a certain exhibit model to ascertain it is a specific fit for your venue. If your rental choice proves correct, then the purchasing process can proceed with confidence. Contact one of our display consultants to discuss the many options-for both rental and purchase- available to you through exhibittrader2.com. Our display representatives work hand-in-hand with customers until their exhibiting components are a great fit.