Trade show Booths Underfoot

By definition, a booth-of any type- usually denotes a structure whether temporary or permanent, for the purpose of vending something. Food booths at a fair; toll versions on highways; the ticket ‘box’ office at a concert; they all dispense something to the consumer in exchange for currency of some type. While there are automated versions, such as the photo kiosk at your local mall; most are manned. At ExhibitTrader2.com, we understand that trade show booths are much more than just a backdrop for peddling your wares. They often provide the face and image of a company to a very large audience.

While much attention is often paid to the exhibit design itself, graphics and overall layout; rarely is the same attention given to flooring. Linda Musgrove, The Tradeshow Teacher, advises to think outside the box when selecting flooring for your booths- to not always stick with the same old thing. In light of April being National Foot Awareness Month and the toll a tradeshow floor can take on your souls; we share some of her explanation for exhibiting options available for under foot, in her article TradeShow Teacher’s Flooring Tutorial:

Single Color Carpet: When selecting carpet for purchase or rental, you should always select a color that will complement your corporate colors and image. There are many styles available: basic, deluxe, premium, pristine, shaggy, etc. …

Digital Carpet: This type of carpet gives you the ability to have photo-realistic, printed graphics on your carpet. She advises to select an image that will create emotion or surprise for the attendees; lure them into the booth.

Logo and Inlay Carpet: You can have your corporate logo, tagline, product name or a creative, attractive design custom inlaid into the carpet. A great way to continuously brand your company and makes your Trade show Booths look professional and well thought out.

Floor Mat Carpeting: These can be used to make an impressive entrance area by adding your logo or messaging to the design. A great option to focus interest particularly if you have a reception area or stations where attendees view presentations or demonstrations.

Interlocking Flooring Tiles: Foam interlocking carpet tiles, having the ability to easily lay down in creative styles, in a wide variety of color combinations. Very comfortable to the exhibitors/attendees walking around the booth; a welcome change for the feet from the hard aisle carpet/ cement floors in the exhibit hall!

Hardwood Flooring: Typically provided as modular, interlocking panels that are easy to assemble; available in a wide range of wood finishes. Sets your exhibit apart from the majority of exhibitors that use carpeting; the look is very polished and stylish.

Snap Flooring: For a very trendy and edgy look. A great option is the diamond plate pattern in silver, which looks somewhat like metal. It has a very industrial, hip look to it.

Stone Looking Flooring: Typically made with a strong combination of fiberglass and urethane. A durable product with a great classy look to it. This will prominently set your booth apart since not may exhibitors use this style. Stone Flooring is a good way to create an environment, rather than ‘just an exhibit’.

ExhibitTrader2.com perseveres to stay on the cutting edge of the latest exhibiting strategies and promotional trends. We can offer many creative suggestions if you find yourself experiencing ‘exhibitor’s block’. Next time you are at a show or other marketing event, take notice of Trade show Booths that seems to be catching everyone’s eye; then give us a call so we can began putting one together for your next venue. Exhibittrader2 selling spectacular Trade Show online is our business. We also offer a wide variety of eco friendly Trade show Booths.

Trade Show Exhibits

Exhibiting at a trade show should be a positive experience for both the individual and their company as a whole. Regretfully, this is often not the case for a multitude of reasons. Reasons that perhaps may be valid at the time; but steps can be taken to lessen the chances of complications arising. To quote Charlie Brown, “Prior planning prevents *** poor production.” Exhibittrader.com has dealt with about every issue that could possibly raise its ugly face relating to Trade Show Exhibits. We have learned from both our own and others’ mistakes. Our familiarity with products; show services; installation and dismantling; and shipping related to Trade Show Exhibits is second to none. Our experience can help greatly reduce the odds of your marketing event going south.

Assessing your situation thoroughly before deciding on options is the first step. Our display representatives will ask questions that will help determine the proposal(s) they formulate for you. Once our proposal is accepted-after as many adjustments needed are made - our sales staff will get to work on the details. Availability of product; budget constraints; shipping time-lines; ease of assembly; portability and flexibility of components; graphic quality requirements; all but a few of the considerations that go into a personalized proposal at exhibittrader2.com.

Why take our word for it? This is what Timothy L. Booth, Director of Guest Services; Michigan International Speedway had to say about his recent encounter:

I found my experience with Exhibit Trader completely positive. I phoned them initially having no knowledge of, or experience with, exhibit displays. The staff was exceptionally helpful in listening to my needs, reviewing possible products and providing the education and product information to make a decision. The staff completed the sale with an attention to detail, value and customer appreciation. They were magnificent!

More client testimonials can be found on our website exhibittrader2.com; along with one of the largest inventories of modular and portable display systems in the industry. Graphic design, quality and options are among the most diverse clients will find. Further, because we partner with reputable service, shipping and construction partners throughout the industry; EXHIBITTRADER.com can become your one sure source for ascertaining that your journey through the land of Trade Show Exhibits is not a sore course that leaves much remorse.

Out ‘stand’ing Graphics for Pop Up Display Stands

There are many different products that could be included in the category of Pop up Display stands. Banner stands; some table top displays; many hop ups; fabric tension displays; the new and innovative “Xpressions” unit and many more. Though different, they all share a commonality: Graphics compose the majority of each unit and are paramount in facilitating the successful use of all pop up display stands.

The value of good quality graphics cannot be overstated. The advertising industry holds sound research that on average, you have seconds to catch customers’ attention. This fact is very pertinent in the exhibiting industry. Many types of modular exhibits-including pop up display stands- are often only the framework to house unique graphic presentations. Professional graphic design proves many times, to be the crowning touch of an otherwise, mundane trade show display. ExhibitTrader2.com’s award-winning graphic designers, ensure clients easy and direct accessibility to the multi-faceted possibilities available in the graphic arts world today.

Whether your need is for graphics on a newly purchased trade show booth; design for replacement graphics on an existing modular display system; or artwork for simple Pop up Displays stands, our aim is to help create an environment that best conveys your company’s message to your unique audience. Working closely with a graphic designer and an Exhibittrader.com display consultant; the rules of thumb for successful marketing can me met and exceeded.

Before we start this partner process, let’s look to Linda Musgrove, The TradeShow Teacher for some advice related to graphics. Many tips in her article, Top 10 Key Items All Great Booths Do Well, are related to graphics:

• Keep logo and key messages towards the very top of the display.
• Prominently display ONLY 1-3 key “benefit” statements and NOT “features” statement.
• Write messaging that provokes questions, particularly ones that follow the mantra of WIFM (What’s in it for Me?) What is the benefit to the attendee and potential prospect?
• Simple, bold and easy to read messaging; written in a font that can be easily read-even from 20 feet away. These exhibitors remember to “KISS” their booth: Keep It Simple Stupid”.
• Use of bold, attention grabbing graphics that compliment key benefit statement messages; as well as the corporate look and feel of these companies.
• Use of lighting to highlight key messages and guide attendees to significant areas of the booth the exhibitor wants them to visit [or notice].
• Color schemes that either compliment the corporate image and branding; or are current with color trends that are “Hot” within their respective industry.

While we would love the opportunity to share ExhibitTrader.com’s ability to provide graphic art work for practically any component across the exhibiting spectrum; you may also use your own artwork. If you prefer / choose this route, which we refer to as ‘client supplied artwork’; then certain artwork specifications are required in order to interface with our products and equipment. Please see our Trade Show Display Artwork Guidelines page that outlines acceptable file formats, file set up, DPI, etc. We look forward to meeting your need for pop up display stands; as well as all your exhibiting and marketing product requirements.