There are many different products that could be included in the category of Pop up Display stands. Banner stands; some table top displays; many hop ups; fabric tension displays; the new and innovative “Xpressions” unit and many more. Though different, they all share a commonality: Graphics compose the majority of each unit and are paramount in facilitating the successful use of all pop up display stands.
The value of good quality graphics cannot be overstated. The advertising industry holds sound research that on average, you have seconds to catch customers’ attention. This fact is very pertinent in the exhibiting industry. Many types of modular exhibits-including pop up display stands- are often only the framework to house unique graphic presentations. Professional graphic design proves many times, to be the crowning touch of an otherwise, mundane trade show display. ExhibitTrader2.com’s award-winning graphic designers, ensure clients easy and direct accessibility to the multi-faceted possibilities available in the graphic arts world today.
Whether your need is for graphics on a newly purchased trade show booth; design for replacement graphics on an existing modular display system; or artwork for simple Pop up Displays stands, our aim is to help create an environment that best conveys your company’s message to your unique audience. Working closely with a graphic designer and an Exhibittrader.com display consultant; the rules of thumb for successful marketing can me met and exceeded.
Before we start this partner process, let’s look to Linda Musgrove, The TradeShow Teacher for some advice related to graphics. Many tips in her article, Top 10 Key Items All Great Booths Do Well, are related to graphics:
• Keep logo and key messages towards the very top of the display.
• Prominently display ONLY 1-3 key “benefit” statements and NOT “features” statement.
• Write messaging that provokes questions, particularly ones that follow the mantra of WIFM (What’s in it for Me?) What is the benefit to the attendee and potential prospect?
• Simple, bold and easy to read messaging; written in a font that can be easily read-even from 20 feet away. These exhibitors remember to “KISS” their booth: Keep It Simple Stupid”.
• Use of bold, attention grabbing graphics that compliment key benefit statement messages; as well as the corporate look and feel of these companies.
• Use of lighting to highlight key messages and guide attendees to significant areas of the booth the exhibitor wants them to visit [or notice].
• Color schemes that either compliment the corporate image and branding; or are current with color trends that are “Hot” within their respective industry.
While we would love the opportunity to share ExhibitTrader.com’s ability to provide graphic art work for practically any component across the exhibiting spectrum; you may also use your own artwork. If you prefer / choose this route, which we refer to as ‘client supplied artwork’; then certain artwork specifications are required in order to interface with our products and equipment. Please see our Trade Show Display Artwork Guidelines page that outlines acceptable file formats, file set up, DPI, etc. We look forward to meeting your need for pop up display stands; as well as all your exhibiting and marketing product requirements.
The value of good quality graphics cannot be overstated. The advertising industry holds sound research that on average, you have seconds to catch customers’ attention. This fact is very pertinent in the exhibiting industry. Many types of modular exhibits-including pop up display stands- are often only the framework to house unique graphic presentations. Professional graphic design proves many times, to be the crowning touch of an otherwise, mundane trade show display. ExhibitTrader2.com’s award-winning graphic designers, ensure clients easy and direct accessibility to the multi-faceted possibilities available in the graphic arts world today.
Whether your need is for graphics on a newly purchased trade show booth; design for replacement graphics on an existing modular display system; or artwork for simple Pop up Displays stands, our aim is to help create an environment that best conveys your company’s message to your unique audience. Working closely with a graphic designer and an Exhibittrader.com display consultant; the rules of thumb for successful marketing can me met and exceeded.
Before we start this partner process, let’s look to Linda Musgrove, The TradeShow Teacher for some advice related to graphics. Many tips in her article, Top 10 Key Items All Great Booths Do Well, are related to graphics:
• Keep logo and key messages towards the very top of the display.
• Prominently display ONLY 1-3 key “benefit” statements and NOT “features” statement.
• Write messaging that provokes questions, particularly ones that follow the mantra of WIFM (What’s in it for Me?) What is the benefit to the attendee and potential prospect?
• Simple, bold and easy to read messaging; written in a font that can be easily read-even from 20 feet away. These exhibitors remember to “KISS” their booth: Keep It Simple Stupid”.
• Use of bold, attention grabbing graphics that compliment key benefit statement messages; as well as the corporate look and feel of these companies.
• Use of lighting to highlight key messages and guide attendees to significant areas of the booth the exhibitor wants them to visit [or notice].
• Color schemes that either compliment the corporate image and branding; or are current with color trends that are “Hot” within their respective industry.
While we would love the opportunity to share ExhibitTrader.com’s ability to provide graphic art work for practically any component across the exhibiting spectrum; you may also use your own artwork. If you prefer / choose this route, which we refer to as ‘client supplied artwork’; then certain artwork specifications are required in order to interface with our products and equipment. Please see our Trade Show Display Artwork Guidelines page that outlines acceptable file formats, file set up, DPI, etc. We look forward to meeting your need for pop up display stands; as well as all your exhibiting and marketing product requirements.
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