Modular Displays

The continuing trend towards employing custom modular displays or hybrid exhibit systems is a smart band wagon for many. Providing flexibility and cost savings, they lend an enormous agility in event-venue attendances. Falling between a pop-up display and a panel & frame system; they employ either a standardized or custom basic structure. Thin panel construction or a light weight frame work, they can be easily confined/expanded to meet space allocations. Weighing-on average-less than 50% of the custom built exhibits of the past; their cost saving ability increases by reducing not only shipping crate and drayage cost, but also labor rates for installation and dismantling.

During the first three decades in this industry for large tradeshows and conventions, what we did was analogous to erecting entire rooms of a house-including kitchen and bath-for clients. The set-up time began days and in some cases, weeks before the show opened. The freight was heavy; the exhibits were complicated; and the labor hard, long and intense. Companies required large marketing budgets to compete with exhibiting competitors. The initial construction of a custom built exhibit is only the beginning of the cost involved with such; add storage, shipping, installation/dismantling labor, drayage cost and the resultant price tag often left many small to medium size companies out of the mix. The growth of Modular Displays has changed all that.

Modular exhibits are one of the most efficient ways to create a display fitting your business needs within marketing budget. They are constructed of standardized pieces for easy configurability. Due to the compatibility of components, many modular models can be “reconfigured” from a larger structure to smaller units. Their affordability allows much customization without breaking the bank. How far you want to customize a modular exhibit is up to you and your budget. With features such as quick graphic change capabilities, their use is expansive and potentially long lived.

Being either portable or custom, depending on the design, the lightweight aluminum fabrication allows ease of transport to trade shows and greatly reduces drayage cost. The simpler models-such as banner stands or pop ups-collapse and ship in cases the size of a large golf bag. Many larger, custom models can be shipped by Fed-Ex or UPS; the remaining are often shipped to the trade show via a freight carrier as ‘less-than-truckload’.

Webster’s definition of modular hints why these displays can fill the bill for any size space on the trade show floor: “Composed of standardized units or sections for easy construction or flexible arrangement; a self-contained unit or item.” Expanding vertically and/ or horizontally; they can form a wall or several walls to form a booth environment. Easily interconnected is the mantra of our clients who learn to set their own portable trade show exhibits with ease.

ExhibitTrader2.com would love the opportunity to put our knowledge to work, in assisting your efforts toward successful trade show exhibiting and event marketing. Whether you are in need of a pop up display for a local trade fair; light weight modular displays for multiple shows; or a large, custom trade show exhibit for your large annual industry event, we can help.

An Imported Pop up Trade Show Booth versus a Domestic Pop Up Trade Show Booth

They set up quick and easy; they are wonderful for making great impressions at a trade show or event within budget. Lightweight and portable, they are an ever increasing favorite option for exhibitors and marketing managers. ‘They’ are pop up trade show booths.

ExhibitTrader.com offers budget friendly imported models, and more durable, made in the USA models built for long term use. Fabric and full graphic pop up exhibits are available in a wide variety of colors. Accessory items such as monitor mounts, shadowboxes, shelves, and waterfall brackets can be added to most pop up Trade show Booth models for enhancement.

As with most products sold on the internet, you will find that there are hundreds of pop up displays available with an even wider price range. While ExhibitTrader.com offers the budget friendly, imported models at half the price of the ‘Made in the USA’ brands; we caution buyers and highly recommend staying away from these imports. Why you ask?

1) Quality – We have found that the quality of the material used in imported systems is nowhere near the quality of materials used in the USA models. In fact, we find that over half of the imported models sold, are returned within one year due to manufacture’s defects and/or breakage of poor quality materials.

2) Size – The majority of the budget import models are built below industry standard dimensions. We have found that imports are either shorter in height or width, as compared to models made in America.

3) Returns / Repairs – Getting an imported pop up trade show booth repaired or replaced can be a real hassle; often requiring an investment of time and money beyond that originally planned.

You may ask, “Then why does ExhibitTrader.com even offer a budget friendly imported pop up trade show booth?” The answer is simple. In order to compete in today’s online market place, we must offer a wide variety of solutions in order to accommodate every marketing requirement and most importantly, every budget. While we are constantly explaining the pros and cons-trying to steer our buyers to domestically produced systems-there are those who are doing only one show; have a very limited budget; or just simply feel the import is their solution.

Either way, a pop up Trade Show Booths is a favorite of many exhibitors because of its portability, ease of set up, and ability to deliver an impactful marketing message. ExhibitTrader.com offers the largest variety of pop up exhibits on the market including 8 foot, 10 foot, and 20 foot sizes; we carry island and stretch fabric models as well. Available within a large price range, a portable pop up display system (foreign or domestic) landing within your budget could be waiting. Visit our website and allow one of our knowledgeable display consultants to assist you in your search.