Out ‘stand’ing Graphics for Pop Up Display Stands

There are many different products that could be included in the category of Pop up Display stands. Banner stands; some table top displays; many hop ups; fabric tension displays; the new and innovative “Xpressions” unit and many more. Though different, they all share a commonality: Graphics compose the majority of each unit and are paramount in facilitating the successful use of all pop up display stands.

The value of good quality graphics cannot be overstated. The advertising industry holds sound research that on average, you have seconds to catch customers’ attention. This fact is very pertinent in the exhibiting industry. Many types of modular exhibits-including pop up display stands- are often only the framework to house unique graphic presentations. Professional graphic design proves many times, to be the crowning touch of an otherwise, mundane trade show display. ExhibitTrader2.com’s award-winning graphic designers, ensure clients easy and direct accessibility to the multi-faceted possibilities available in the graphic arts world today.

Whether your need is for graphics on a newly purchased trade show booth; design for replacement graphics on an existing modular display system; or artwork for simple Pop up Displays stands, our aim is to help create an environment that best conveys your company’s message to your unique audience. Working closely with a graphic designer and an Exhibittrader.com display consultant; the rules of thumb for successful marketing can me met and exceeded.

Before we start this partner process, let’s look to Linda Musgrove, The TradeShow Teacher for some advice related to graphics. Many tips in her article, Top 10 Key Items All Great Booths Do Well, are related to graphics:

• Keep logo and key messages towards the very top of the display.
• Prominently display ONLY 1-3 key “benefit” statements and NOT “features” statement.
• Write messaging that provokes questions, particularly ones that follow the mantra of WIFM (What’s in it for Me?) What is the benefit to the attendee and potential prospect?
• Simple, bold and easy to read messaging; written in a font that can be easily read-even from 20 feet away. These exhibitors remember to “KISS” their booth: Keep It Simple Stupid”.
• Use of bold, attention grabbing graphics that compliment key benefit statement messages; as well as the corporate look and feel of these companies.
• Use of lighting to highlight key messages and guide attendees to significant areas of the booth the exhibitor wants them to visit [or notice].
• Color schemes that either compliment the corporate image and branding; or are current with color trends that are “Hot” within their respective industry.

While we would love the opportunity to share ExhibitTrader.com’s ability to provide graphic art work for practically any component across the exhibiting spectrum; you may also use your own artwork. If you prefer / choose this route, which we refer to as ‘client supplied artwork’; then certain artwork specifications are required in order to interface with our products and equipment. Please see our Trade Show Display Artwork Guidelines page that outlines acceptable file formats, file set up, DPI, etc. We look forward to meeting your need for pop up display stands; as well as all your exhibiting and marketing product requirements.

Accessories for Trade Show Displays

Accessorizing your trade show displays can go a long way in stretching your marketing dollars. Taking one modular exhibit- having the feature of configurability- and adding or changing your accessories can produce very different looks from venue to venue. Functionality can also be enhanced by thoughtful use and placement of only a few of the hundreds of accessories available. A small investment in comparison to the potentially large return, the possibilities with Trade Show Displays are only as endless as the accessories.

Printed table skirts, throws or runners available in a very large variety of styles and colors help to brand your company with variable print options. Coordinating a color or graphic scheme with back walls is a great way to blend tables into floor plans in an exhibit. Stand alone tables for meetings or corporate events dressed with table skirts is akin to a good suit. It lends a very professional look.

Literature racks are indispensable in organizing brochures and other marketing material. Available in a wide variety of styles and sizes, both portable and non-collapsible models are available. Smaller models for use on table tops are a great way to add height and interest to an otherwise linear table display.
Banner stands are such a diverse and large category that space does not allow for an adequate coverage of this product. Ranging from small, simple, table-top models to motorized units and those with interchangeable graphic cartridges, there are literally countless options to choose from. Not only utilized as an accessory to trade show displays; banner stands are used in malls, foyers, meetings, hotel lobbies and more.

Accessories for Trade Show Displays Part B

Other large and diverse categories available for dressing-up your exhibit include lighting, flooring, hanging signs, and monitors. Exhibittrader2.com has a wonderful user-friendly website with a drop down navigation feature for ease in locating and viewing our large inventory of modular Trade Show Displays and accessories.

The entity that equals the number and diversity of accessories for trade show exhibits is the number of companies that sell these products. So why pick ExhibitTrader.com over our competitors?


Our goal is to provide our clients the ability to shop and communicate online for top quality display products; and to be immediately serviced by veteran display consultants that are both knowledgeable and friendly. Selling spectacular trade show displays online is our business… We are a real exhibit company; with a physical facility; with hands on display consultants manning the phones and internet chats. We have emergency phone numbers; we have direct lines to iphones set up to always be ready should a display need or crisis arise after hours. Our seasoned display consultants take great pride in fast customer reaction and response time. We completely comprehend this business and fully understand that time is usually the enemy when dealing with Trade Show Display. Whether you have an overall, long-standing comprehensive exhibiting plan; or you find yourself flying by the seat of your pants with your event quickly approaching; give Exhibittrader2.com a call; we would love to become an accessory and accomplish in stretching your marketing dollars.

Alternative Uses for Your Trade Show Display

While the majority of our clients use their Trade Show Display for trade shows; there are other venues where they can be impactful. In a corporate lobby where your customers and the public frequent, pop up banner stands can convey a powerful message about your company in quick form. Eye-catching, graphic art work says more in short order, than a long sale pitch ever could. If room allows, a modular trade show display with back wall interchangeable graphics, is a good way to post up-to-date information or the progress of ongoing projects. It can also be used to recognize employees’ accomplishments or milestones.

Many times, major trade conventions tend to have smaller “side” venues located in hotel meeting rooms. These events are a great way to participate in a larger show if your budget is tight. Often, tables dressed with table skirts, and simple table top displays are all that is needed to “fit” right in. Of course the side halls of a major convention center have always been an option for smaller Trade Show Display use. Don’t discount the effectiveness of being in a “side” venue; you never know who might be seeking solace from the hustle and bustle of the main hall. A great exhibit-strategically placed in a side hall-can often outperform a less-than-optimal booth space in the main hall, i.e., hidden behind a column.

Powerhouses in a particular industry hold special events catering to their target audience. Even though you might be sub-exhibiting under a corporate conglomerate; you will be in the right lane right out of the shoot owing to the focus attendance at such venues. Exhibittrader.com can assist in putting together a unique trade show display to help you rise above the crowd, versus assimilating into a sea of participants. Take a look at some of the exampled trade show displays we have on our website, www.exhibittrader2.com to get started. When you speak with our display representatives, explain that you will be attending an “all-in-the same” industry event and ask for some unique idea suggestions.

Using a trade show display in a retail store or mall, to promote your product or service ,draws a larger crowd than attempting to do the same without any visual aids(save the product itself). How many times have you been in the grocery store with someone dispensing samples of who knows what-literally? In order to even see the package (branding), it was necessary to stand right next to the table and look down. Colorful graphics “brand” a company or product in the consumers mind. Even if they don’t approach for a free hand-out (product, literature, etc.,); the high-impact graphic panels have done their job-potential customers have received a visual image of your logo/company name/product.

If attending a large trade show is cost prohibitive because of either the booth space fee, the cost of purchasing an exhibit, or both; consider partnering with an affiliate on a rental exhibit. If the trade show displays you presently own needs new graphics; but the cost of replacing them, added to the show rental fee, exceeds your budget; considerer “sub-leasing” a back wall panel to a collaborative partner and share the show attendance expense. For example, if your company sells shoes; partner with a company that sells shoe cleaning products or perhaps a hosiery distributor. For the building trades, a symbiosis can be easily created between cabinet and hardware manufacturers. You get the picture.

Despite the economic climate, companies much forge ahead by learning to bend rather than break. Do not forego trade show attendance altogether because you can no longer participate at the same level you once did. If your marketing department has the will; ExhibitTrader.com has the way. Remember, necessity has always been the mother of invention.

Pros and Cons of Trade Show Display Rental

“If you find yourself staring at your calendar and pondering which over-lapping trade show event you should attend because your company has only one trade show display in inventory-and time/money are an issue-then a one-time rental decision may be a good decision. But if a further look into the year reveals the same situation repeating more than twice, then the same dollars spent on renting a trade show display could approximate the purchase of the same.Storing a display can be an expensive prospect-especially a large, custom built exhibit. Pulling the same from storage and prepping for a show can be time consuming and labor intensive which equates to dollars. With rental, the first disappears and the second is not a separate “line item” on your invoice; but is most often incorporated into the rental package(s). Considering the compactness, durability and ease of erection with the vast majority of modular exhibits today, most can be stored on-site or in a small storage facility. A large percentage of our clients set up their own Trade Show Display-eliminating the need of hiring outside labor. Instillation and dismantling cost are often “included” in rental packages; but do not confuse this as “free” but as “incorporated” into the price charged.

Shipping is a reality that will not go away with rental or purchase. Shipping your own exhibit from show to show and back again; or paying to ship someone else’s property to the venue site will both be an expense. The booth has to get to the show site-be it rental or not. The cost will be passed on to the client. Shipping is often confusing at best; with rentals someone will handle a part or all of that aspect for you, depending on the agreement with your exhibit company regarding show services. Either avenue can produce the same worry “lines”-timelines, deadlines and late lines. The caveat here is to ensure that the exhibit company you choose is well experienced in the realm of shipping Trade Show Displays components; and that they partner with reputable, reliable vendors for their clients shipping needs.

ExhibitTrader.com has years of experience in all aspects of the trade show industry-including shipping. If you are testing the waters of this world for the first time; or if you are uncertain of what type of trade show display will best service your needs, we can help. Rentals can be beneficial in testing a certain exhibit model to ascertain it is a specific fit for your venue. If your rental choice proves correct, then the purchasing process can proceed with confidence. Contact one of our display consultants to discuss the many options-for both rental and purchase- available to you through exhibittrader2.com. Our display representatives work hand-in-hand with customers until their exhibiting components are a great fit.