Trade show Booths Underfoot

By definition, a booth-of any type- usually denotes a structure whether temporary or permanent, for the purpose of vending something. Food booths at a fair; toll versions on highways; the ticket ‘box’ office at a concert; they all dispense something to the consumer in exchange for currency of some type. While there are automated versions, such as the photo kiosk at your local mall; most are manned. At ExhibitTrader2.com, we understand that trade show booths are much more than just a backdrop for peddling your wares. They often provide the face and image of a company to a very large audience.

While much attention is often paid to the exhibit design itself, graphics and overall layout; rarely is the same attention given to flooring. Linda Musgrove, The Tradeshow Teacher, advises to think outside the box when selecting flooring for your booths- to not always stick with the same old thing. In light of April being National Foot Awareness Month and the toll a tradeshow floor can take on your souls; we share some of her explanation for exhibiting options available for under foot, in her article TradeShow Teacher’s Flooring Tutorial:

Single Color Carpet: When selecting carpet for purchase or rental, you should always select a color that will complement your corporate colors and image. There are many styles available: basic, deluxe, premium, pristine, shaggy, etc. …

Digital Carpet: This type of carpet gives you the ability to have photo-realistic, printed graphics on your carpet. She advises to select an image that will create emotion or surprise for the attendees; lure them into the booth.

Logo and Inlay Carpet: You can have your corporate logo, tagline, product name or a creative, attractive design custom inlaid into the carpet. A great way to continuously brand your company and makes your Trade show Booths look professional and well thought out.

Floor Mat Carpeting: These can be used to make an impressive entrance area by adding your logo or messaging to the design. A great option to focus interest particularly if you have a reception area or stations where attendees view presentations or demonstrations.

Interlocking Flooring Tiles: Foam interlocking carpet tiles, having the ability to easily lay down in creative styles, in a wide variety of color combinations. Very comfortable to the exhibitors/attendees walking around the booth; a welcome change for the feet from the hard aisle carpet/ cement floors in the exhibit hall!

Hardwood Flooring: Typically provided as modular, interlocking panels that are easy to assemble; available in a wide range of wood finishes. Sets your exhibit apart from the majority of exhibitors that use carpeting; the look is very polished and stylish.

Snap Flooring: For a very trendy and edgy look. A great option is the diamond plate pattern in silver, which looks somewhat like metal. It has a very industrial, hip look to it.

Stone Looking Flooring: Typically made with a strong combination of fiberglass and urethane. A durable product with a great classy look to it. This will prominently set your booth apart since not may exhibitors use this style. Stone Flooring is a good way to create an environment, rather than ‘just an exhibit’.

ExhibitTrader2.com perseveres to stay on the cutting edge of the latest exhibiting strategies and promotional trends. We can offer many creative suggestions if you find yourself experiencing ‘exhibitor’s block’. Next time you are at a show or other marketing event, take notice of Trade show Booths that seems to be catching everyone’s eye; then give us a call so we can began putting one together for your next venue. Exhibittrader2 selling spectacular Trade Show online is our business. We also offer a wide variety of eco friendly Trade show Booths.

Trade Show Exhibits

Exhibiting at a trade show should be a positive experience for both the individual and their company as a whole. Regretfully, this is often not the case for a multitude of reasons. Reasons that perhaps may be valid at the time; but steps can be taken to lessen the chances of complications arising. To quote Charlie Brown, “Prior planning prevents *** poor production.” Exhibittrader.com has dealt with about every issue that could possibly raise its ugly face relating to Trade Show Exhibits. We have learned from both our own and others’ mistakes. Our familiarity with products; show services; installation and dismantling; and shipping related to Trade Show Exhibits is second to none. Our experience can help greatly reduce the odds of your marketing event going south.

Assessing your situation thoroughly before deciding on options is the first step. Our display representatives will ask questions that will help determine the proposal(s) they formulate for you. Once our proposal is accepted-after as many adjustments needed are made - our sales staff will get to work on the details. Availability of product; budget constraints; shipping time-lines; ease of assembly; portability and flexibility of components; graphic quality requirements; all but a few of the considerations that go into a personalized proposal at exhibittrader2.com.

Why take our word for it? This is what Timothy L. Booth, Director of Guest Services; Michigan International Speedway had to say about his recent encounter:

I found my experience with Exhibit Trader completely positive. I phoned them initially having no knowledge of, or experience with, exhibit displays. The staff was exceptionally helpful in listening to my needs, reviewing possible products and providing the education and product information to make a decision. The staff completed the sale with an attention to detail, value and customer appreciation. They were magnificent!

More client testimonials can be found on our website exhibittrader2.com; along with one of the largest inventories of modular and portable display systems in the industry. Graphic design, quality and options are among the most diverse clients will find. Further, because we partner with reputable service, shipping and construction partners throughout the industry; EXHIBITTRADER.com can become your one sure source for ascertaining that your journey through the land of Trade Show Exhibits is not a sore course that leaves much remorse.

Out ‘stand’ing Graphics for Pop Up Display Stands

There are many different products that could be included in the category of Pop up Display stands. Banner stands; some table top displays; many hop ups; fabric tension displays; the new and innovative “Xpressions” unit and many more. Though different, they all share a commonality: Graphics compose the majority of each unit and are paramount in facilitating the successful use of all pop up display stands.

The value of good quality graphics cannot be overstated. The advertising industry holds sound research that on average, you have seconds to catch customers’ attention. This fact is very pertinent in the exhibiting industry. Many types of modular exhibits-including pop up display stands- are often only the framework to house unique graphic presentations. Professional graphic design proves many times, to be the crowning touch of an otherwise, mundane trade show display. ExhibitTrader2.com’s award-winning graphic designers, ensure clients easy and direct accessibility to the multi-faceted possibilities available in the graphic arts world today.

Whether your need is for graphics on a newly purchased trade show booth; design for replacement graphics on an existing modular display system; or artwork for simple Pop up Displays stands, our aim is to help create an environment that best conveys your company’s message to your unique audience. Working closely with a graphic designer and an Exhibittrader.com display consultant; the rules of thumb for successful marketing can me met and exceeded.

Before we start this partner process, let’s look to Linda Musgrove, The TradeShow Teacher for some advice related to graphics. Many tips in her article, Top 10 Key Items All Great Booths Do Well, are related to graphics:

• Keep logo and key messages towards the very top of the display.
• Prominently display ONLY 1-3 key “benefit” statements and NOT “features” statement.
• Write messaging that provokes questions, particularly ones that follow the mantra of WIFM (What’s in it for Me?) What is the benefit to the attendee and potential prospect?
• Simple, bold and easy to read messaging; written in a font that can be easily read-even from 20 feet away. These exhibitors remember to “KISS” their booth: Keep It Simple Stupid”.
• Use of bold, attention grabbing graphics that compliment key benefit statement messages; as well as the corporate look and feel of these companies.
• Use of lighting to highlight key messages and guide attendees to significant areas of the booth the exhibitor wants them to visit [or notice].
• Color schemes that either compliment the corporate image and branding; or are current with color trends that are “Hot” within their respective industry.

While we would love the opportunity to share ExhibitTrader.com’s ability to provide graphic art work for practically any component across the exhibiting spectrum; you may also use your own artwork. If you prefer / choose this route, which we refer to as ‘client supplied artwork’; then certain artwork specifications are required in order to interface with our products and equipment. Please see our Trade Show Display Artwork Guidelines page that outlines acceptable file formats, file set up, DPI, etc. We look forward to meeting your need for pop up display stands; as well as all your exhibiting and marketing product requirements.

Portable Trade Show Booth Parts and Partner

Do you need a portable trade show booth? Exhibittrader.com has many options to fill your need. We carry ten, twenty and thirty foot sizes within our modular display category; as well as island displays. When it comes to trade shows, you want an exhibit that clearly highlights your brand, product, and message. Modular exhibits are one of the most efficient ways to create a portable trade show booth that best fits your business needs, as well as your marketing budget. Combining portability, modularity, and ease of setup with the look of a high end custom booth; modular trade show displays will ensure that your booth stands out.

At exhibittrader.com, our sales staff works as a team to bring more talents to the table in meeting the needs of our clients. While you will work predominantly with one display sales representative; our entire staff is available and contributes to the effort of ensuring your exhibiting agenda is met. Whether your venue calls for a single Pop Up Banner Stand or a complicated, custom designed Portable Trade Show Booth; we have you covered. ExhibitTrader.com is backed by one-half century of exhibiting expertise and its owners hail from a four generation tradeshow family.


We have learned by example and through experience, that staying in contact with each other and our client is essential in establishing the number one thing it takes to create a good partnership: communication. Joni Mitchell sang two heads are better than one; we add that is true only if both heads are thinking. We make every effort to ensure clients are at ease to brainstorm with us-perhaps stumbling onto an idea neither would have thought of separately. This does not mean we expect you to be an expert when it comes to the nuts and bolts of a portable trade show booth (though many have none of these); leave that to us. What it means is that humans are not mind readers but mind guessers; no one can second guess what you have in mind or desire for your marketing campaign. But listen we will until your intentions are clear to us; then we go to work.


Visit us on the net today, ExhibitTrader.com and look around our website; make a list (as long as you like) of any questions you may have. You will find an immense inventory of display products including table top displays; kiosks; banner stands; panel displays and complete portable trade show booth packages. We at EXHIBITTRADER.com have a common mission: seeing that your marketing agendas are met on time, within budget and with flair. We make it a joint project rather than the work of one.

Use full of Trade Show Booths

“A grand booth must be useful in its function, eye catching and budget friendly” says Chad Rogowicz, Chief Operating Officer of ExhibitTrader.com. Our exhibit designers appreciate these fundamental principles and specialize in creating environments that will amaze visitors and attendees at your next trade show. With the largest online selection of trade show booths in the industry, our design team can create an exhibit that combines the “WoW” factor with functionality while at the same time adhering to a customers budget parameters.

With the majority of our trade show booths built here in the USA and backed with lifetime warranties, we can guarantee the highest quality exhibit components available on the market. All of our products are constructed of durable, light weight materials to help keep shipping cost and drayage fess at a minimum. With the largest online selection of Trade show Booth available, we offer displays of all shapes and sizes. From Banner Stands and Pop Up Displays to Custom Modular Exhibits and Hybrid Display Systems, we are sure to have the right solution to fit your trade show marketing objectives.


We at ExhibitTrader.com strongly believe in the value of large, colorful, high impact graphics. When designing an exhibit, we incorporate visually stimulating, informative graphic design into the exhibit system. Our graphic designers work hand in hand with our customer in order to meet their overall branding objectives. Once a graphics design is selected, the design goes to our graphic production facility. We deploy all types of graphics on our display systems. Backlit graphics, dye sub fabric graphics, inkjet mural graphic panels, stretch fabrics, eco friendly graphics and even simple sticky back vinyl are just a few of the graphics applications we use on our trade show booths.


ExhibitTrader.com prides itself in providing full turnkey solutions to our customers. From the initial design, through fabrication, to shipping, and set up at the show, we handle all aspects of our customers trade show exhibiting needs. Not only do we build great Trade Show Booths, but our customer service is second to none. Visit us on the web at www.exhibittrader.com and look through hundreds of display options, chat with our design consultants, and enjoy the best customer experience on the web.

Trade Show Exhibits Blog for Blog

Well folks, it looks like a 300% refund and tickets to next year’s Super Bowl-with paid accommodations-is not going to be enough to appease the some 400 individuals who were turned away in Dallas at the big game. The first lawsuits were filed in federal court on Wednesday. It appears the culprit is lack of preparation. The additional seats that were sold were deemed unsafe by the fire marshal due to lack of adequate guard rails. The second company-who took over for the first company that left Jerry and the NFL commission in a bind-miscalculated the spacing required between the guard rails and failed to bring enough supply of product to satisfy the safety requirement. Oh, the woos that a little miscalculation can bring. Owing to forgotten lines of our National Anthem by Ms Aguilera and a less than stellar half-time performance, can we all get a refund-except of course Packer’s fans?

“We all make mistakes, however, if we are aware of the pitfalls that can occur, there is a better chance we can avoid errors that, more often than not, can be fairly costly,” states *Susan A Friedmann, CSP. This line, by The Trade Show Coach of Lake Placid, NY, an internationally recognized expert working with companies to increase their profitability at tradeshows, is applicable to many situations, but none more so than in relation to
Trade Show Exhibits. She used it as an introduction to her article, “Ten Common Mistakes Exhibitors Make” (Trade Show Articles, 5 Aug. 2009. Web. 11 Feb. 2011. .)

We share three of her four points in regard to ‘preshow’ mistakes as ExhibitTrader.com offers an immense inventory of trade show exhibits and accessories online and hence, this is the act where our services normally enter center stage:

1. Failing to set exhibiting goals. Goals, or the purpose for exhibiting, are the essence of the whole tradeshow experience. Knowing what you want to accomplish at a show will help plan every other aspect – your theme, the booth layout and display, graphics, product displays, premiums, literature, etc. Exhibiting goals should complement your corporate marketing objectives and help in accomplishing them.

2. Forgetting to read the exhibitor manual. The exhibitor manual is your complete reference guide to every aspect of the show and your key to saving money. Admittedly, some show management makes these easier to read than others. Albeit, everything you need to know about the show you are participating in, should be contained in the manual – show schedules, contractor information, registration, service order forms, electrical service, floor plans and exhibit specifications, shipping and freight services, housing information, advertising and promotion. Remember that the floor price for show services is normally 10-20% higher so signing up early will always give you a significant savings.

3. Leaving [trade show exhibits’] graphics to the last minute. Rush, change and overtime charges will add significantly to your bottom line. Planning your graphics in plenty of time – 6-8 weeks before show time will be less stressful for everyone concerned and avoid many blunders that occur under time pressures.

The staff at ExhibitTraer.com has years upon years of experience in the art of dealing with Trade Show Exhibits which has awarded us the ability to contemplate mistakes in the making and take action to prevent such miscues before they happen (to the best of our ability). Just as the NFL could do nothing to prevent the uncharacteristic frigid winter storm that visited Big D in February, there are acts of nature and by others that are out of our control. But when it comes to our part, we check and recheck to make sure all our bases are covered for our clients’ exhibit needs.

Whether it is an elaborate custom modular display or a simple Pop Up Banner Stand you are purchasing from us, we will not short you on customer service. If there is a certain peculiarity to a paneled displayed system you are considering, we will bring it to your attention. From experience, we can advise you on accessories to enhance your trade show exhibits. With one of the largest inventories available- offering literature racks to portable displays to pre-owned custom exhibits, we are sure to carry a product(s) that suit your marketing needs. We won’t forget the lines to your company’s anthem or about the fire marshal. If you are a Steelers fan (our house stands divided), not much we can do about that….until next year.

“How to Make it BIG in a small Market” and “Meeting & Event Planning for Dummies.” www.thetradeshowcoach.com & www.richesinniches.com.

Resale Trade Show Exhibits?

If you have been in the trade show industry for any time, you no doubt have read comparative analyses for maintenance cost of custom built trade show exhibits versus custom modular displays. Lightweight and modular versus heavy and static; ease of set up versus labor intensive; drayage and shipping cost savings versus those of traditional exhibits. But have you entertained the possibility of the resale-ability of custom modular displays? The market for pre-owned trade show exhibits is growing. Let’s do a bit of comparative analysis between two similar products on our sister websites, www.exhibittrader.com and www.exhibittrader2.com as food for thought.

ExhibitTrader.com is proud to be home of the world’s largest buying and selling network in the trade show industry. We host the largest and most current inventories of pre-owned properties and accessories available to customers anywhere. We directly market to a target-specific database consisting of buyers looking for this type of purchase.

Our Ad 4493 is a listing for a 10 foot pre-owned modular panel display. Manufactured by Nimlock in 2005 at a price of $3,995.00, it consists of Velcro receptive fabric panels that connect together to form a back wall for graphic attachment. A pedestal and two shipping cases are part of the package. It is listed as in ‘above average’ condition with an asking price of $795.00. Let’s do the math: that is six years of use with a 25% recuperation of the original cost; almost $800.00 towards a new modular exhibit of choice. To view this item, go to our homepage, exhibittrader.com; click on the search feature on the top navigation bar and enter the Ad number (4493).

Now swap over to our new sister website, ExhibitTrader2.com, featuring an immense inventory of display products and accessories that can be viewed and ordered right from clients’ desktops. Using the quick nav feature, use the drop down box and go to panel displays> 10 foots> Kits>and click on ‘PLP-5 Fabric Panel Display’ listed at $2,995.00 (prices have moderated somewhat but Nimlock and Skyline Modular Trade Show Exhibits continue to be a bit pricier than other brands). This display kit is manufactured by one of our primary suppliers-ABEX Exhibit Systems. This is a fabric panel display system similar to the model discussed above. A bit more flair in the design- with curved end caps and an inset counter- than the Nimlock model above; and of more substantial construction (100 lbs heavier) but close enough for horseshoes. If you purchase this new model today-which is an incredible value with a lifetime warranty included- we have the market to help you resale this display (if in good condition) and reclaim between 25%- 50% of your original purchase price when you decide it is time for a new trade show booth. The final selling price will be affected by age, condition, market and your timeline for selling the product.

We take pride in contributing to a greener environment through both the pre owned site and new display products site. ExhibitTrader.com has saved some 3,400,000 cubic feet of used trade show display products (and toxins) out of dumps over the last five years. We have sold the equivalent of over 1000, 53 foot tractor trailer loads of Trade Show Exhibit products for rebranding. A large percentage of our new products are made from recyclable and reusable materials.

With economics of purchase and management added to their extreme versatility; modular trade show exhibits are a good value. The feasibility of easy resale with the capability of easy rebranding adds to their appeal. When the time comes, we can assist in determining a fair market value for your display with our patented estimator tool; list your booth for resale on our pre-owned site; and assist in locating a new modular exhibit for you on our new products site. Don’t forget we also offer many services and excellent customer service as you look to ‘turn- key’ your exhibiting needs.